Design: Kathmandu
As the digital designer for Kathmandu, I designed for emails and online campaign landing pages. Here are some examples
4-Day Sale short campaign
Promotional email to encourage click-through's to the 4-Day Sale deal. Performed with a high unique click-through rate and results showed an increase in sales.
Camping Gear Sales
Same campaign with a different delivery and product focus for different age groups.
Easter Sale Campaign
This campaign ran through three weeks. Two emails a week. Each one a bit different but following the campaign design, consistent within Call To Actions and product layout. Click throughs very succesful.
Easter Sale Weekly Deals
Sales needed to be pushed by a last minute weekly deal which had to be incorporated into the Easter Sale weekly campaign EDM. Delivered an A/B test with one image difference to see which performs better. Very short turnaround time due to last minute additions and changes.
Product line focused promotion
An email was sent out in line with the creative VM and all other communications. Featuring simple gif animations to enhance the user experience. CTA and click through rates performed exquisitely well.
Product focused EDM
Simple but engaging EDM design to push sales for the latest backpack.